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Pliva's Win In 5th Circ. Is A Blueprint To Beat 'Off-Label' Suits

By Sindhu Sundar (April 16, 2015, 10:05 PM EDT) -- The Fifth Circuit recently freed Pliva Inc. and other generic-drug makers from claims that their off-label promotion of a generic heartburn drug to treat morning sickness was "dangerous" and led to birth defects. Attorneys say that even though the ruling isn't precedential, it outlines an effective litigation strategy for generic companies that have lately had to field more claims over their marketing....

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