Law360, New York ( April 23, 2015, 12:42 PM EDT) -- A common refrain in the spirits industry these days is that smaller is getting bigger. American craft spirits are enjoying a renaissance fueled by seemingly endless consumer demand for artisanal products, which are often perceived to be made with greater care and quality than common commercial brands. Many distillers are taking advantage of this rising trend by using marketing terms such as "handcrafted," "handmade" and "small batch." These terms can be problematic because they are not defined in any labeling or advertising regulations and may or may not have generally accepted industry definitions. Use of these terms can cause confusion about the advertiser's product or process given their apparent ambiguity....