Using Hedonic Price Analysis In Food Labeling Class Actions

Law360, New York (June 8, 2015, 10:37 AM EDT) -- In recent years, there has been an increase in the number of consumer class actions brought against manufacturers of retail food products, particularly with respect to labels and advertising describing products as "all-natural" or otherwise beneficial to health. Plaintiffs in these matters allege false advertising and typically assert that class members either would not have purchased the products absent the false claims or would have paid a lower price for them....

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