Harry & David Sues Rivals Over Keyword Advertising

Law360, New York (August 19, 2008, 12:00 AM EDT) -- Gourmet gift retailer Harry and David has filed a trademark infringement suit against 1-800-Flowers.com, FTD.com and other gift basket Web sites for allegedly stealing its customers through keyword advertising on the Internet.

In a series of individual complaints filed Friday in the U.S. District Court for the District of Oregon, Harry and David claims that the companies' practice of purchasing keywords associated with Harry and David in online searches for advertising purposes infringes trademarks for the company brand.

In addition to online retail giants 1-800-Flowers and...
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