Vitaminwater Maker Hits Back In Trade Dress Case

Law360, New York (August 22, 2008, 12:00 AM EDT) -- Energy Brands Inc. has launched a counterclaim in the declaratory judgment case brought by National Beverage Corp., which claimed that the packaging for National Beverage's Asante water products does not infringe Vitaminwater’s trade dress.

In a filing Thursday in the U.S. District Court for the Southern District of Florida, Energy Brands — which does business as Glaceau — said that National is engaged in an unlawful campaign to lure consumers into buying Asante waters based on the mistaken belief that the products are sponsored or licensed...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.