4 Social Media Pitfalls That Could Derail An IPO

By Chelsea Naso (June 24, 2015, 1:02 PM EDT) -- Although posting on social media has become an increasingly popular way for companies to speak directly to customers, in the run-up to an initial public offering, those posts can trigger so-called gun jumping restrictions, opening the company up to costly liabilities and potentially derailing the entire float, experts say.

Companies planning an IPO need to take action early in the process to help ensure their social media activity — including everything from 140-character microblogs to status updates — is not considered to be conditioning the market for the stock offering in the U.S. Securities and Exchange Commission's eyes, explained David Peinsipp,...

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