Eye-Scanning App Maker Sues Rival Over False Ads

Law360, New York (September 4, 2015, 6:20 PM EDT) -- EyeVerify Inc. has violated state and federal law by misleading consumers about how its biometric smartphone app, Eyeprint ID, identifies users, according to a complaint filed by rival Hoyos LLC in New York federal court on Friday.

Hoyos said it conducted tests on Eyeprint ID that debunked EyeVerify's claims that the app can identify unique patterns of blood vessels in users' eyes for foolproof security, stating that the tests revealed that Eyeprint ID actually scans the "periocular" area surrounding the eye.

"Defendant has specifically used the false statement about its capture and use of blood vessels in the eye-whites in commercial advertising...

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