Machinima: FTC’s Latest Action Against 'Influencer' Marketing

Law360, New York (September 23, 2015, 9:53 AM EDT) -- With the ever-increasing shift to social media, consumers — who have always looked to their fellow consumers in making purchasing decisions — have a much easier time finding and connecting with each other to discuss, explore and (in doing so) promote products and services. Content providers such as YouTube, Instagram and Pinterest (to name a few) provide several platforms, through which certain personalities can aggregate, reach and influence massive audiences.

A good example of this can be seen in the video game industry. In the last half-decade, the market has seen consistent and remarkable growth in the popularity of video game-related content....

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