Refresh Or Rebuild? Website Strategies For Big Law

Law360, New York (October 26, 2015, 12:58 PM EDT) -- Every law firm wants a best-in-class website to support marketing, business development and recruiting efforts. But for the largest firms — with hundreds (if not thousands) of attorney bios, and tens of thousands of published pieces — rebuilding a website from scratch is a serious ordeal. High cost, long project timelines and competing marketing technology projects all contribute to a new reality: Overhauling your firm’s website is a lot more complex today than it was the last time you took it on.

For a growing number...
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