Refresh Or Rebuild? Website Strategies For Big Law

Law360, New York (October 26, 2015, 12:58 PM EDT) -- Every law firm wants a best-in-class website to support marketing, business development and recruiting efforts. But for the largest firms — with hundreds (if not thousands) of attorney bios, and tens of thousands of published pieces — rebuilding a website from scratch is a serious ordeal. High cost, long project timelines and competing marketing technology projects all contribute to a new reality: Overhauling your firm’s website is a lot more complex today than it was the last time you took it on.

For a growing number...
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Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.