Pfizer's Bextra Marketing 'Deceptive': Blue Cross

Law360, New York (October 8, 2008, 12:00 AM EDT) -- In the latest legal headache for Pfizer Inc. over Bextra, Blue Cross and Blue Shield of Kansas Inc. has refreshed its allegations accusing the pharmaceutical giant of manipulating consumers and third-party payers into paying higher prices for the painkiller, which has become the subject of a massive product liability multidistrict litigation in the wake of safety concerns.

Pfizer engaged in a “deceptive and misleading” marketing campaign in an attempt to conceal information that resulted in billions of dollars in overcharges for the costs of Bextra, which...
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