FTC Consensus On Green Claims Seems To Be Biodegrading

Law360, New York (November 16, 2015, 10:32 AM EST) -- On Oct. 26, the U.S. Federal Trade Commission issued an opinion and final order, finding that ECM BioFilms Inc. made false, misleading and unsubstantiated environmental claims about its chemical additive product. According to the FTC's complaint filed in October 2013, ECM's advertisements and marketing materials claimed its product would cause plastics using its additive to: (i) biodegrade in a landfill within nine months to five years; and (ii) make the product biodegradable. The complaint also alleged that ECM made deceptive establishment claims and that ECM provided the means and instrumentalities to its customers to make deceptive statements to consumers about finished...

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