FTC Adds Image-Matching Method To COPPA Consent Options

Law360, New York (November 20, 2015, 10:26 PM EST) -- The Federal Trade Commission on Thursday opened the door for companies covered by its children's online privacy rule to use facial recognition technology to match the picture on parents’ formal government-issued identification to informal "selfies" that they submit via phone or webcam in order to verify parental consent.

In a letter to Riyo Verified Limited (formerly Jest8 Limited), the commission approved the company’s proposal for a new facial match method that child-directed sites and mobile apps can use to meet their obligation under the Children’s Online Privacy Protection Act rule to obtain permission from a child’s parents before collecting personal information...

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