The Human Elements Of Persuasion

Law360, New York (October 21, 2008, 12:00 AM EDT) -- With the focus on presidential politics recently and the challenges facing the presidential candidates trying to get their campaign messages through to the voting public, we’re reminded of the difficulties intellectual property litigators face in communicating with jurors.

Both must deal in topics that are highly complicated and unfamiliar to most Americans – e.g., the inner workings of electronic equipment in a patent dispute, or, for McCain and Obama, the complex economic mess the world is now struggling to understand.

Yet both litigators and politicians have...
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