How You Can Build A Better Book Of Business

Law360, New York (January 4, 2016, 7:41 PM EST) -- Building a more robust book of clients is a perennial New Year's resolution for attorneys. So Law360 reached out to partners for tips to help you find new work and become a client favorite.

Jamie Alan Cole, Weiss Serota Helfman Cole & Bierman PL

"One way to obtain a sustainable clientele is to develop several long-term relationships. A 'relationship' entails far more than merely being an acquaintance or a contact. Five close relationships are worth far more than 500 Facebook 'friends' or LinkedIn 'connections.' Quality, not quantity, is the key. Developing relationships necessitates a large investment of time (nonbillable) and effort,...

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