Another Settled Google AdWords Trademark Case

Law360, New York (February 4, 2016, 10:11 AM EST) -- Sazerac Brands LLC, the New Orleans-based beverage maker, owns a successful liquor brand, the "Fireball," a cinnamon whisky popularly imbued in the form of shots. According to a 2014 Bloomberg Businessweek, the Fireball is one of the most successful liquors of the decade and sales of the Fireball exceeded $61 million in 2013.

In March 2015, Jack Daniels, the Tennessee whisky giant, introduced the "Tennessee Fire," also a cinnamon liqueur like "Fireball," which then became a major competitor of Sazerac Brands' Fireball. Since then, there have been several online articles and discussions comparing the popularity, taste and quality of the Fireball...

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