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The Impending Introduction Of New GTLDs

Law360 (November 3, 2008, 12:00 AM EST) -- Wild West, Gold Rush, Feeding Frenzy, Free-for-All. Phrases to describe a Western film or wrestling competition? No. Unfortunately (and especially unfortunately if you’re a brand owner), they’re phrases widely used to describe the upcoming expansion of the Internet domain name space through the introduction of new generic Top Level Domains (gTLDs).[1]

Brand owners must soon decide whether to apply for a new gTLD and, if not, how to best protect their brands in an environment with as many as 500 new gTLDs. Both decisions involve important...
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