Lego Loses Bid To Trademark Blocks In EU

Law360, New York (November 12, 2008, 12:00 AM EST) -- A European court ruled Wednesday that Lego A/S could not trademark the shape of its famous toy bricks, a decision that allows competitors to sell plastic blocks similar to Legos in the European Union.

The EU's Court of First Instance upheld a 2004 decision by the EU trademark office, which found that the shape of Lego blocks serve a clear purpose and can't be protected by any one company.

The ruling was a victory for Mega Brands Inc., a Canadian company that markets a similar product...
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