Pom Goes To Trial To Show Coke Labels Cut Into Juice Profits

Law360, New York (March 10, 2016, 11:40 PM EST) -- Pom Wonderful LLC's storied battle with Coca-Cola Co. over rival juice drinks comes to a head Friday in Los Angeles where a federal jury will hear how Pom's iconic pomegranate juice product lost ground to a similarly labeled juice product by Coca-Cola that allegedly downplayed that it was mostly made of apple and grape juices.

Pom claims one of Coca-Cola's now-discontinued products is misleading under the Lanham Act. (Credit: AP) Here, Law360 reviews the case in advance of the trial.

What's at Stake

Pom has targeted a product that Coca-Cola has now discontinued, called the "Minute Maid Enhanced Pomegranate Blueberry Flavored...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!