Pom Goes To Trial To Show Coke Labels Cut Into Juice Profits
Law360, New York (March 10, 2016, 11:40 PM EST) -- Pom Wonderful LLC's storied battle with Coca-Cola Co. over rival juice drinks comes to a head Friday in Los Angeles where a federal jury will hear how Pom's iconic pomegranate juice product lost ground to a similarly labeled juice product by Coca-Cola that allegedly downplayed that it was mostly made of apple and grape juices.
Pom claims one of Coca-Cola's now-discontinued products is misleading under the Lanham Act. (Credit: AP)
Here, Law360 reviews the case in advance of the trial.
What's at Stake
Pom has targeted a product that Coca-Cola has now discontinued, called the "Minute Maid Enhanced Pomegranate Blueberry Flavored...
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