Appeals Court Remands Playboy's Trademark Suit Vs. Netscape

Law360 (January 14, 2004, 12:00 AM EST) -- In a case with wide implications for online advertising, a three-judge panel of the 9th U.S. Circuit Court of Appeals on Wednesday reinstated a trademark infringement lawsuit by Playboy Enterprises Inc. against Netscape Communications Inc.

The appeals court ruled that search engines are barred from displaying advertising related to trademarked search terms. It said a lower case had erred in deciding against the adult entertainment company.

In 1999, Playboy sued Excite and Netscape, which used Excite technology, claiming the Internet companies had infringed the trademark on...
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