'Neuro' Energy-Drink Maker Settles Calif. False Ad Row
Law360, Los Angeles (April 14, 2016, 8:22 PM EDT) -- Energy drink producer Neurobrands LLC has agreed to pay $500,000 to settle a false advertising lawsuit brought by the Los Angeles County District Attorney's Office over health-enhancing claims made on the drinks' labels, the office said Thursday.
Neurobrands — which markets Neuro drinks that purportedly promote healthy aging, relieve muscle cramps, boost immunity and improve sleep quality — will also have to change its labels and marketing, according to the settlement; yet under the terms of the deal, it will not have to admit liability.
However, the drinks cannot continue being marketed as dietary supplements under FDA rules except for its...
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