Internet Speech And The 'Fire Cider' Trademark Case

Law360, New York (June 10, 2016, 11:48 AM EDT) -- On May 12, 2016, the District of Massachusetts held that an online campaign in support of the cancellation of a registered trademark ("Fire Cider") was protected petitioning activity, even though the campaign was organized and supported by the trademark owner’s competitors. Because the campaign activity was protected, the court granted the competitors’ anti-SLAPP special motion to dismiss certain claims. The case, Shire City Herbals v. Blue, provides insight into the applicability of the Massachusetts anti-SLAPP statute to internet activity.

Anti-SLAPP

“SLAPP” stands for “strategic lawsuits against public participation,” and is often defined as meritless lawsuits brought in order to deter or...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Beta
Ask a question!