The Do's And Don'ts Of Law Firm Websites

By Melissa Maleske (August 16, 2016, 6:27 PM EDT) -- A law firm's talent, prowess and record are what ultimately draw in business, but its website can offer potential clients their first exposure to the firm or reinforcement to seal the deal. Here, experts reveal what GCs seek out when they visit a firm's landing page and how attorneys can maximize the impact of their online presence.

Don't Dwell on the Home Page

Yes, a law firm's home page is ostensibly the first peek a potential client gets of the firm, signaling its brand and central message. The problem is, many users will never see it, and even if they do,...

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