10 Considerations When Advertising On Social Media

Law360, New York (September 21, 2016, 1:05 PM EDT) -- Most modern advertising campaigns include social media components. In fact, it is not uncommon today to see products advertised exclusively on social media. For the most part, the same rules that govern traditional advertising also govern commercial speech on social media. For example, you can't claim that your product cures the flu when it's just sugar water; you shouldn't use copyrighted photographs without permission; and you ought not advertise that a celebrity loves your product unless you actually have her authorized endorsement.

But there are some issues that seem to arise more commonly or even exclusively in the context of social...

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