A Tale of Two Trademarks

Law360, New York (August 11, 2006, 12:00 AM EDT) -- A common perception is that obtaining a federally registered trademark is simply a matter of filling out an online application at the Web site of the U.S. Trademark Office. Those experienced in the area of trademark procurement recognize that a great deal more may be involved, such as negotiating a surrender of a blocking mark or preparing a consent-to-register agreement. Of such devices and more the following Tale of Two Trademarks will tell.

Our tale begins with the establishment in California of a chain of Kung...
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