Analysis

Universities Not Afraid To Push Sports Trademark Rights

Law360, New York (November 14, 2016, 3:15 PM EST) -- As college athletics have grown into a big business, major programs are finding that they can license their trademarks for a wide range of products sold across the country, and experts say schools are pushing to claim rights in everything they can monetize, even if it involves symbols or marks that are generally associated with the state or region in which they are located.

Just like professional sports teams, college programs license their trademarks to various merchandise makers and sellers, generating tremendous revenue for schools, particularly those college sports programs with nationwide appeal. But with many major programs located at large...

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