Jack is a 28-year-old computer programmer working at a cloud storage firm in the suburbs of Boston. He has an interview next week at a buzzy tech firm dubbed "the Uber of discount fashion." He's done his homework on his prospective new bosses. The firm has done its homework on Jack, too.
By analyzing personal information that Jack has volunteered publicly on platforms such as Facebook, LinkedIn and Twitter, the would-be fashion industry disruptor knows Jack's political leanings, what his favorite kind of movie is and his plans to run a marathon in the spring.
At his interview, he...
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