Leveraging Trademark Law To Commercialize A Meme

Law360, New York (February 22, 2017, 1:58 PM EST) -- Catherine V. Riley

Dorna Mohaghegh Memes have become ubiquitous. Composed of "an image, video, piece of text, etc. typically humorous in nature that is copied and spread rapidly by internet users, often with slight variations,"[1] these bite-sized pieces of digital commentary seem inescapable, remarking on the presidential election, pop culture and our daily lives, connecting countless internet users through their variations of the meme. What makes a meme "successful" is its adaptability, allowing hundreds or thousands of people to copy and share it while adding their own distinctive creative tweak, thus making it "viral." Memes' inherent tendency for rapid dissemination (known...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!