Adidas Sues Puma Over 'Three-Stripe' Trademark

Law360, New York (February 21, 2017, 2:38 PM EST) -- Adidas accused longtime rival Puma of selling look-alike soccer cleats on Friday, kicking off the latest court battle over the German giant's heavily policed "three-stripe" trademark.

Adidas AG, which has aggressively protected the stripe design in recent years, filed an infringement lawsuit in Oregon federal court that claims Puma is selling spikes with a confusingly similar four-stripe design on the side.

Adidas claims Puma's soccer cleats (bottom) infringe the company's oft-asserted "three-stripe" trademark. "Puma's use of four diagonal stripes on the side of the infringing cleat is a blatant attempt by Puma to trade on the goodwill and commercial magnetism adidas...

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