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9th Circ. Nixes Ruling That 'Red Gold' TM Is Generic

Law360, New York (March 24, 2017, 8:42 PM EDT) -- The Ninth Circuit on Friday revived a California jeweler’s trademark lawsuit against Louis Vuitton Moet Hennessy Inc. over the term “red gold,” tossing out a trial judge’s decision that the phrase is generic.

A three-judge panel said a trial judge made major procedural errors when she ruled in 2015 that LVMH’s Hublot subsidiary had presented “overwhelming evidence” that the term was generic and free for all to use.

Friday’s ruling vacates that decision and gives Los Angeles jeweler Chris Aire and his Solid 21 Inc., who...
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Case Information

Case Title

Solid 21, Inc. v. Hublot of America, et al

Case Number



Appellate - 9th Circuit

Nature of Suit

3840 Trademark

Date Filed

July 6, 2015

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