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Dial Customers Win Cert. In Antibacterial Soap False Ad MDL

Law360, Los Angeles (March 27, 2017, 9:47 PM EDT) -- Consumers alleging The Dial Corp. misled shoppers with antibacterial hand soap advertising won certification in multidistrict litigation Monday when a New Hampshire federal judge who previously rejected their motion signed off on a new damages calculation method.

Back in December 2015, U.S. District Judge Steven J. McAuliffe denied the shoppers’ motion for certification, citing a lack of specificity on how damages could be calculated for purchasers of Dial Complete Antibacterial Foaming Hand Soap.

The product claims it “Kills 99.99% of Germs” and other assertions the plaintiffs said violated state consumer protection laws. After their first certification bid was rejected, the plaintiffs...

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