By Cliff Zatz, Joe Meadows and Laura Aradi, Crowell & Moring LLP (April 19, 2017, 12:21 PM EDT) -- Suppose you own a family-run jewelry store. You sell high-quality products, provide excellent service and build your customer base on reputation alone. One day, "John Doe" posts a review of your store online, falsely claiming that you sold him a fake diamond engagement ring. You sue Doe for defamation and seek to unmask him.
Now suppose you are getting engaged. You buy a beautiful diamond engagement ring from a large jewelry store chain. One day, you discover that the ring is fake. You post a scathing review of the chain online. The chain serves you with a defamation lawsuit.
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