Key IP Considerations For The Computer Gaming Industry

By Mitchell Feller (May 31, 2017, 4:50 PM EDT) -- The computer game industry is a significant and growing market. The 2016 global market exceeded $100 billion and projections show this amount growing significantly in the future.[1] Game companies in this market come in all sizes, from enormous multinational companies, to small indie startups with only a few, or even one, employee. No matter the scale of the company, many aspects of games can be subject to intellectual property protection and copyrights, trademarks and even patents have been important issues that companies in this market have addressed for some time. As the recent examples below illustrate, IP continues to play an important role. As the rapid development of the industry attracts new companies and spurs competition among incumbents, taking the right steps to protect company IP can provide valuable corporate assets that can be used to help build a competitive advantage. Likewise, failing to address IP issues can create problems which could undermine years of marketing, raise issues which could require taking a game off of the market or implementing major rewrites, and expose the company large financial penalties and costly legal fees....

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