10 Problems To Avoid In Social Media Influencer Marketing

Law360, New York (June 19, 2017, 1:15 PM EDT) -- Your CEO tasked you with helping to make a success of her pet campaign by engaging a popular social media influencer for it, promising you a promotion if the campaign goes well.

Things started off well, but after you chose the influencer and completed the contract, the influencer has lost interest, the campaign has stalled and you feel out of control with deadlines fast approaching. You can’t help but notice the looks of painful disappointment from your CEO.

What could you have done differently?

Most influencers...
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