Why Likes And Retweets Are Worth Protecting In Bankruptcy

Law360, New York (June 21, 2017, 6:22 PM EDT) -- Should bankruptcy practitioners take notice of a business’ user-generated content, exhibited by testimonials, reviews, likes, retweets, shares and other customer-driven communications, before and throughout bankruptcy proceedings? The short answer is yes. Because this asset impacts tangible and intangible value for the company, a bankruptcy attorney should understand, harness and exploit it during the restructuring process. In addition, user-generated content may provide a treasure trove of relevant evidence for anticipated litigation in bankruptcy court, requiring bankruptcy counsel to ensure it is adequately preserved and collected for use in contested proceedings.

What is “User-Generated Content”?

“User-generated content” in the commercial context typically involves...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS