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Expert Analysis

Clearing Content For Digital Advertising: 5 Things To Address

By Benjamin Mulcahy and Gina Reif Ilardi (July 19, 2017, 11:22 AM EDT) -- Advertisers in every industry are allocating a larger portion of their annual budgets to marketing in digital media channels, including through social media and mobile apps. As one would expect, advertising dollars are following the audience, and that audience has migrated to digital media channels. Many of the same rules and laws that apply to ads run on traditional media also apply to ads that are disseminated through social media and social apps. Companies must keep these in mind to avoid triggering a wide variety of penalties and claims...

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