Brand Battles: Mars Says Hershey Can't Own 'Scary' Candy

Law360, New York (June 30, 2017, 5:50 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Mars accuses Hershey of trying to lock up a generic Halloween word, Goldman Sachs aims to block a "GS" logo from a fintech startup, and Apple goes after an educational software "Pear."

Mars Bars Registration

In a battle of confectionery giants, Mars Inc. went to the board this week on accusations that Hershey Co. is trying to monopolize a key word for the candy event of the year: Halloween.

Mars filed an...
To view the full article, register now.