Wrigley Sues Over 'Doublemint' E-Cigarette Liquid

Law360, New York (July 17, 2017, 1:46 PM EDT) -- Candy giant Wm. Wrigley Jr. Co. has filed a trademark lawsuit over electronic cigarette liquids that mimic “Doublemint” and “Juicy Fruit,” citing a “growing concern” that flavored e-cigarettes are harmfully marketed toward children.

In a complaint filed in Illinois federal court on Thursday, Wrigley says Chicago-area Chi-Town Vapers LLC has “chosen to market their e-liquid ... using the trademarks of various other well-known companies” rather than developing its own brand names.

Those include a “Double Mint” and a “Joosy Fruit,” both of which also mimic the...
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