EPIC Says Google Shopper Tracking Program Violates Privacy

Law360, New York (July 31, 2017, 5:05 PM EDT) -- The Electronic Privacy Information Center on Monday urged the Federal Trade Commission to investigate a Google Inc. advertising program that tracks consumers’ offline purchases, alleging that the program violates consumer privacy and there is not an easy way to opt out of the data collection.

EPIC says that Google’s store sales measurement program in which the company analyzes credit and debit card transactions in an attempt to determine the impact of online advertising on offline spending risks the privacy of consumer as there is a risk that sensitive information could be revealed. The data is tracked using a secret algorithm and...

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