Overturning TTAB, Judge Rules 'Booking.com' Not Generic

By Bill Donahue (August 10, 2017, 7:33 PM EDT) -- A Virginia federal judge on Thursday reversed a decision by the Trademark Trial and Appeal Board that "Booking.com" could not be registered as a trademark, ruling that the addition of ".com" to a generic term makes it potentially protectable under the Lanham Act.

Though the Federal Circuit has repeatedly ruled that adding a so-called top-level domain, or TLD, to a generic term does not transform it into protectable term, U.S. District Judge Leonie M. Brinkema said it was an issue of first impression in the Fourth Circuit.

Interpreting the law herself, the judge ruled that the addition of a TLD can...

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