By Nancy Davids and Melissa Rivers (August 23, 2017, 3:41 PM EDT) -- In this ever changing world, retailers are continuing to invent new ways to highlight their products and find ways to keep brick and mortar stores competitive with their online counterparts. There has been a particular focus on retailers trying to create an interactive experience for customers that simply cannot be duplicated when purchasing goods online. Through the use of in-store technology, retailers are trying to bridge the gap between the conveniences that the internet provides and the antiquated practices of brick and mortar stores. Although many strategies have been developed, retailers know that they need to think even further outside of the box in order to boost sales in a sustainable fashion. A merger of the hospitality and retail worlds is another approach that popular retailers are pursuing....
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