How Hotel Owners Can Respond To Evolving Technology

By Samantha Ahuja, David Reina and Molly Kacheris (October 11, 2017, 5:41 PM EDT) -- Evolving technology is playing an increasingly important role in the identity of many brands and the positioning of new-build or renovated hotels. Hoteliers are striving to create unique experiences for their guests and to keep up with the trend toward boutique and lifestyle brands.

The role of guest-facing technology is proliferating at a rapid pace. Many brands now allow guests to use their mobile devices to select a room, check in, receive notices when their room is ready and even unlock the door to their room or access reserved parts of the hotel. Some hotels have implemented ways in which the...

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