Cos. Pursued By FTC Show How Not To Sell Health Products
By Holly Melton (October 19, 2017, 11:55 AM EDT) -- In February 2017, the Federal Trade Commission and the Maine Attorney General's Office announced a complaint and three settlements with dietary supplement marketers accused of disseminating unsubstantiated health claims, failing to disclose material connections and other deceptive marketing practices in connection with their advertising, marketing, distribution and sale of health supplements FlexiPrin and CogniPrin.
The agencies accused advertiser XXL Impressions, ad agency Synergixx, marketing company J2 Response (and all individuals who ran the companies) and two purported "experts" that endorsed the products of violations of FTC Act, 15 U.S.C. § 45(a), which prohibits unfair or deceptive acts or practices in or...
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