Polaroid Can't Claim TM On Photo Borders, Fujifilm Says

Law360, Chicago (November 13, 2017, 7:11 PM EST) -- Fujifilm's North American unit on Monday slapped Polaroid's parent company with a lawsuit in New York federal court, saying the company is lobbing insincere trademark and trade dress infringement claims over its white film border as a last-ditch effort to profit from its intellectual property portfolio.

Fujifilm North America Corp. is asking a judge to find that its newest instant photographs — which emerge from its Instax Square cameras with a square photo surrounded by a square white border — do not infringe any of PLR IP Holdings LLC's asserted trademarks over the white border. It argues its border serves a solely...

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