Analysis

There's No 'Easy Mode' For Suing Over A Video Game

Law360, New York (November 15, 2017, 9:15 PM EST) -- Owners of brands like Humvee keep suing over the use of their trademarks in video games like "Call of Duty" — and courts keep tossing out the lawsuits. Here's why that won't change any time soon.

AM General LLC, the company behind the iconic military truck, launched a trademark lawsuit last week against Activision Blizzard Inc. over the Humvee's frequent appearance in the lucrative franchise of first-person shooter video games.

In the suit, the automaker claims the "Call of Duty" games had been successful "only at the expense of AM General and consumers who are deceived into believing that AM General...

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