Analysis

There's No 'Easy Mode' For Suing Over A Video Game

Law360, New York (November 15, 2017, 9:15 PM EST) -- Owners of brands like Humvee keep suing over the use of their trademarks in video games like "Call of Duty" — and courts keep tossing out the lawsuits. Here's why that won't change any time soon.

AM General LLC, the company behind the iconic military truck, launched a trademark lawsuit last week against Activision Blizzard Inc. over the Humvee's frequent appearance in the lucrative franchise of first-person shooter video games.

In the suit, the automaker claims the "Call of Duty" games had been successful "only at...
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