How To Utilize Social Media In Proxy Contests

Law360, New York (November 28, 2017, 2:28 PM EST) -- As shareholder activists fine-tune their communications strategies for the upcoming proxy season, we expect that many will view social media as an increasingly important means of getting their message out to shareholders. Although a number of prominent investors have used certain forms of social media for years (e.g., Carl Icahn’s use of Twitter), we have only recently seen investors begin to engage with multiple social media platforms as part of a comprehensive digital and social media strategy for their campaigns. Noted examples include Elliott Management’s successful campaign at Arconic and

Pershing Square’s recent election contest at Automatic Data Processing.

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