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Brand Battles: Skittles, Red Bull, Fireball

Law360, New York (December 8, 2017, 3:05 PM EST) -- In an all-food edition of Law360's roundup of new actions at the Trademark Trial and Appeal Board, Wrigley takes on a "Skittles" look-alike, Red Bull is energized by the image of a charging bull, and Sazerac aims to burn a Fireball rival called "Hareball."

Skittles v. Skedaddles

Citing its Skittles brand, candy giant Wm. Wrigley Jr. Co. asked the board this week to block a Texas company called Wholesome Sweeteners Inc. from registering "Skedaddles."

Wrigley probably would have opposed the application regardless — the company noted...
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