NY AG Accuses Juul Of Targeting Teens With Vaping Ads

By Emily Field (November 19, 2019, 11:08 AM EST) -- The New York attorney general on Tuesday sued Juul in state court, accusing the e-cigarette maker of targeting teens with its advertising and misleading consumers about the nicotine content in its products.

The suit brought by Attorney General Letitia James claims that by misleading consumers about its e-cigarettes, Juul addicted a new generation of minors to nicotine for financial gain, without concern for the health and safety of its customers. Similar to the suit filed by the California attorney general the day before, New York claims Juul used Big Tobacco's advertising techniques to attract underage consumers.

"Just like Big Tobacco, Juul...

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