By Bruce Goldner and Lilybelle Davis (December 19, 2017, 12:53 PM EST) -- A watershed moment for many companies is when they list on a public exchange. From the meticulously prepared roadshow to the celebratory opening bell, a company going public goes through great lengths to ensure it puts its best foot forward in its introduction to public investors. The stock ticker symbol that a company adopts and the possibility that the ticker may contribute to trademark infringement may not initially be a top consideration for a company or its counsel. However, trademark conflict can arise if a company's stock ticker symbol is confusingly similar to another company's brand. The good news is that there are practices to avoid what could potentially become a costly and embarrassing roadblock. The following provides a brief overview of stock ticker symbols, case law concerning stock ticker symbol trademark infringement, and options for companies and their counsel to consider when selecting a stock ticker symbol to lessen infringement risk....