AT&T Mobility LLC v. BBB National Programs, Inc.

  1. December 22, 2025

    AT&T, Industry Watchdog End Dispute Over Luke Wilson Ad

    AT&T has ended litigation in Texas federal court against an industry watchdog that called for the telecom giant to drop an ad campaign with actor Luke Wilson capitalizing on deceptive advertising claims filed with the watchdog about AT&T rival T-Mobile.

  2. October 30, 2025

    AT&T Sues Watchdog Over Luke Wilson Ad Cease And Desist

    AT&T Mobility sued a division of the Better Business Bureau in Texas federal court on Thursday in response to a cease and desist letter sent by the consumer organization demanding AT&T pull its new ad campaign featuring actor Luke Wilson that targets wireless carrier T-Mobile's marketing.