Creating A Class Notice Program That Satisfies Due Process
Jeanne FineganFebruary 13, 2018, 12:58 PM EST
Law360 (February 13, 2018, 12:58 PM EST) -- In light of the stunning report recently published in Adweek, Lotame CEO Andy Monfried admits that over 10 percent of the 4 billion audience profiles (400 million) are fake and bots. As a result, notice programs using this “programmatic partner” are likely overreported by a significant margin — meaning humans never saw the notice based on Lotame data.
Now, couple the ad fraud problem with another class action notice tactic aimed simply at delivering the lowest cost to optically boost reach and you quickly see that class...